Founder and President
Pulitzer Prize Finalist | Published Author | International Media Development Consultant | University-Level Instructor | Investigative Reporter | City Commissioner, Pasadena, CA
With more than 40 years of journalism and media relations experience, Ralph Frammolino has enjoyed a productive and wide-ranging career on both sides of the press aisle.
During his 25 years at the Los Angeles Times, he covered a variety of beats, from San Diego City Hall to the California Legislature, from statewide higher education to major breaking stories such as the Northridge Earthquake, the London Subway bombing and 9/11.
His expertise, however, was investigative reporting and he uncovered some of the Los Angeles area’s biggest stories. They included how the county coroner’s office was running a cornea mill for profit; how presidential candidate Bill Clinton lied about receiving a draft notice; how the UC Regents and UCLA Administration were admitting lesser qualified applicants as favors and fundraising incentives – and how the J. Paul Getty Museum had purchased tens of millions of dollars of looting antiquities from the black market.
He took a buyout from the Times in 2006 to co-author “Chasing Aphrodite: The Hunt for Looted Art at the World’s Richest Museum,” a book about the Getty scandal. He also took his passion for reporting and story-telling overseas.
He taught at the India Institute of Journalism & New Media, located outside of Bangalore, India, and worked as a media development consultant for USAID, the World Bank Institute and Transparency International. His work took him to Bangladesh, Sri Lanka and Nepal. He returned to the United States in 2012 and switched to practicing crisis communications and media relations.
With digital platforms opening the media conversation to more voices, Ralph has excelled at helping his clients find and tell their stories - either to raise their profile or protect their reputations from media attack. As such, he has represented educational institutions, high-profile individuals, nonprofits, public agencies and a variety of private companies. Among his efforts: He has helped prevent a nonpublic school for autistic students from being shut down, and helped win a stay of execution for a Texas death row inmate.
Ralph started PivotHound Communications, LLC in 2017. A native of Detroit, Michigan and a diehard Red Wings fan, Ralph was graduated from Michigan State University with a Bachelor of Arts in journalism and accumulated graduate course credit at California Lutheran University for marriage and family counseling.
Crisis Management | Crisis Communications | Internal and External Communications Strategy | Storytelling | Media Training | Media Placements | Media Relations and Advocacy | Litigation Support | Opinion Piece Writing | Investigative Reporting Techniques | Messaging | Content Creation | Internal "scrubbing" to find media vulnerabilities
Accolades & Accomplishments
The notion of fairness
The importance of integrity
Fair - adjective - \ ˈfer \ - marked by impartiality and honesty; free from self-interest, prejudice or favoritism.
Integrity - noun - \ in-ˈte-grə-tē \ - firm adherence to a code of especially moral or artistic values; incorruptible.
The virtue of tenacity
Tenacious - adjective - \ tə-ˈnā-shəs \ - persistent in maintaining, or adhering to, or seeking something valued or desired.